Dinkytown vs CalcXML vs AdvisorCal: how do the three financial calculator platforms compare?
Side-by-side comparison
| Feature | Dinkytown | CalcXML | AdvisorCal |
|---|---|---|---|
| Billing model | One-time license + 20% annual maintenance | Annual subscription by category | Monthly or annual subscription |
| Entry price | $169.95 (1 calculator, one-time) | $1,490/year per category | $19.99/month |
| Number of calculators | 400+ | Several hundred | 42 tools (28 calculators + 14 advisor tools) |
| Target customer | Banks, credit unions, advisors, consumer sites | Banks, credit unions, advisors | Financial advisors and RIAs exclusively |
| Lead capture | Varies by plan | Varies by plan | Included on every calculator |
| Branded PDF reports | Varies by calculator | Varies by calculator | Included on every calculator |
| Advisor-only analysis tools | No | No | 14 included |
| White-label branding | On higher tiers | On higher tiers | Default on all plans |
| Content updates (tax law changes) | 20% annual fee | Included in annual subscription | Included in subscription |
| Free trial | Not publicly advertised | Not publicly advertised | 14 days, no credit card |
Structural differences
Dinkytown
Dinkytown sells one-time calculator licenses, so the upfront cost is higher but there is no recurring fee if you skip annual maintenance. Their catalog is the largest of the three. They serve a broad range of customers including banks and credit unions, so the calculators are designed for general-purpose use rather than advisor-specific workflows.
CalcXML
CalcXML organizes its calculators into categories and licenses them by category on an annual subscription. This works well for a customer who only needs calculators from one or two categories (retirement, tax, investment), but the per-category cost means a firm wanting multiple categories pays multiple times. CalcXML also serves banks and other financial institutions in addition to advisors.
AdvisorCal
AdvisorCal bundles all 42 of its financial tools into a single flat subscription. This includes 28 client-facing calculators and 14 advisor-only analysis tools such as Roth Conversion Pro, Inherited IRA Optimizer, and NUA Strategy Advisor. It is marketed exclusively to financial advisors and RIAs, and features like lead capture, branded PDFs, and compliance disclaimers are enabled by default on every calculator.
Frequently asked questions
Sources
- Dinkytown — Order Calculators for Your Website (accessed 2026-04-06)
- CalcXML — Pricing (accessed 2026-04-06)
- AdvisorCal — Pricing (accessed 2026-04-06)
Try AdvisorCal
42 financial tools built for advisors. 14-day free trial. No credit card required.
Start Free Trial →$19.99/month after trial. Cancel anytime.