Dinkytown calculator pricing explained (2026)

What you actually pay for

A Dinkytown license is a one-time purchase per calculator for the right to install and run the calculator on a specific domain. The library is large — well over 100 tools across retirement, tax, mortgage, savings, investment, business, credit, and auto categories — but each one is licensed separately. The order page at dinkytown.net/money/order.html lists individual calculators and bundle pricing.

The pricing model

Single-calculator licenses start around $169.95 for the entry calculators with a single-domain install. Bundle pricing exists for advisors who want a full suite (for example, the entire retirement set or the entire tax set), and the per-calculator cost drops as the bundle grows. Custom-branded versions, multi-domain licenses, and source-code options are priced separately. Because the model is one-time-purchase rather than subscription, the long-run cost depends entirely on how many calculators you buy and whether you need future updates included.

How this differs from CalcXML and AdvisorCal

CalcXML is the closest direct competitor in shape — it licenses by category at roughly $1,490/year per category, meaning an advisor wanting retirement, tax, and insurance calculators is around $4,470/year on a recurring basis. Dinkytown's one-time-purchase model can end up cheaper over a long horizon for a static set of calculators, but more expensive if you need to keep adding tools or want every calculator updated automatically.

AdvisorCal is structurally different from both: $19.99/month flat for all 42 calculators with built-in white-label branding and lead capture. For an advisor who wants the full toolkit and lead-gen integration, AdvisorCal's annual cost (~$240) is below the cost of even two Dinkytown calculators or one CalcXML category.

What's not included

Lead capture isn't part of any standard Dinkytown calculator. They are informational tools, not lead funnels. If you want every calculator submission to flow into a CRM-ready leads inbox with the prospect's name, email, and inputs, you have to build that integration yourself or use a different vendor.

Bottom line

Dinkytown's pricing is per-calculator, one-time, starting around $169.95 each. It's a strong fit if you want a small number of well-respected, statically-licensed calculators on your site and don't need lead capture baked in. If you need a full suite plus lead capture, the math usually favors a bundled subscription product like AdvisorCal.